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Influencer marketing’s explosive growth happened when brands realised consumers were more likely to trust the recommendation of someone they know—and social media made it possible for everyday people to be known by increasingly large...

We often talk about digital marketing—and influencer marketing specifically—as a new paradigm in the advertising game. The traditional methods don’t work anymore, QTY8 Halco 208130 LU250 ECO 250W Light Bulb Mogul Base Lamp ProLume 19JS0015-E3we say, and those stubborn guards of the old school who scoff at this...

In a way, the story of Upfluence mirrors that of influencer marketing itself. Founder and CEO Kevin Creusy stumbled upon the practice organically, as he sought alternative ways to market his various business interests. Influencer marketing...

Quoizel Squire SQR8603RK 3 Light Bathroom Vanity LightWhile one of the newer players in the influencer marketing space, Talkwalker has been around since 2009. As one of the earliest companies to recognize the marketing gold mine that is social media, they were one of the first to develop...

Slowly but surely, small businesses are getting their chance to give influencer marketing a shot. In its early days, R17D 8FT 48W F96T12 T8 Replacement LED Tube Light with MILKY LENS 6500Kinfluencer marketing was strictly the domain of large brands with household names (and house-sized marketing budgets to...

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